Cookie Policy


Worldchoice Travel Ltd., t/a Mercian bridge & Bowling Holidays is a limited liability company registered in England and Wales under company registration number 01388377, with its registered office at St Andrews House, West Street, Surrey GU21 6EB (“Mercian Bridge”, “we”, “us” or “our”).

Mercian Bridge is responsible for the operation of our website (the “Website”) and this cookie policy applies to your use of our Website.

For general information about how we process your personal data, please visit our Privacy Policy.

What Are Cookies?

Cookies and other similar tracking technologies are small text files or code placed on your device (e.g. computer, smartphone or other electronic device) when you use our Website or App or view a message. Cookies allow a website to recognise a particular device.

Our Use Of Cookies

We use cookies and other similar tracking technologies on the Website. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the Website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Cookies serve many functions, but in general we use cookies to:

  • recognise you whenever you visit the Website;

  • obtain information about your preferences and use of the Website;

  • carry out research and statistical analysis to help improve our content and services and to help us better understand our users’ requirements; and

  • make your online experience more efficient and enjoyable.

Information About Our Use Of Cookies

We may use the following cookies:

  • Strictly necessary cookies. These are cookies that are necessary for the operation of our Website. They include, for example, cookies that remember if you have consented to other (non-strictly necessary) cookies.

  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you and remember your preferences.

  • Marketing cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. If we enable such cookies, we will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie Table

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name

Cookie Type







To store and update a unique identifier for each page you visit. This helps distinguish between different pages viewed by the same user.

24 hours




To distinguish you as a unique user by assigning a randomly generated client ID to your device.

2 years




To throttle the request rate, ensuring that data collection on high-traffic sites is done in a way that doesn't overwhelm the analyser’s servers.

1 minute

Other Technologies We Use In Email Marketing

We also use pixels or web beacons in direct marketing emails that we send to you. These pixels track whether our email was delivered and opened, the links within the email were clicked and which pages of our Website you have visited. They also allow us to collect information such as your IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns, and for analytics.

For further information about our email marketing, please visit our Privacy Policy.

Consent To Use Cookies

We will ask for your permission (consent) to place cookies or other similar tracking technologies on your device, except where these are essential for us to provide you with a service that you have requested.

There is a notice on the Website which describes how we use cookies and requests your consent before we place any non-essential cookies on your device.

How To Turn Off Cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of the Website.

To Find Out More About Cookies

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit this website:

Updates To This Cookies Policy

We may update this Cookies Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the bottom of this Cookies Policy indicates when it was last updated.

Contacting Us

If you have any queries, comments, or requests regarding this cookie policy, you can contact us at St Andrews House, West Street, Surrey GU21 6EB or email

Last updated 26/04/2024